The Techniques of Feng Zhu 1

When working from a design brief, idea generation is one of the most difficult aspects of the job. This lecture has two main components, each covering an important part of the design process. First, you will see how designs are generated, by watching Feng sketch over forty rough thumbnails and quick silhouettes. The sketches are then critiqued in order to identify the most visually successful. The entire lecture focuses on a single client brief: melee-style gladiator fighting robots of the future.

• Thumbnail Generation
• Rough Sketching
• Finding Silhouettes
• Generating Ideas
• Design Exploration
• Critiquing Designs

1. Introduction
2. Getting Started
3. Design Variations
4. Strong Silhouettes
5. Line Sketching
6. Picking Ideas
7. Thumbnail Line-Up
8. Finishing Touches
9. Credits

• Product Code: FZH01
• ISBN: 1-930878-76-1
• UPC: 805366007737
• Duration: 120 minutes
• Formats: DVD-VIDEO

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Feng Zhu

Feng studied industrial design at the Art Center College of Design. He has since then worked on a diverse array of projects, including video games, TV commericals, film design and amusement park rides. Clients include Lucasfilm, Disney, Blur Studio, Electronic Arts, GT Interactive, Origin Systems, Microsoft, Film Roman, Universal, Warner Brothers and Sierra. For Lucasfilm, Zhu focused on new environments, and hard-surface designs including vehicles, droids and props for Star Wars: Episode III.